Colleagues from around Radstock Co-operative Society’s fifteen stores swapped their uniforms in favour of their favourite team’s football strip during the Euro 2016 competition. As well as reminding customers of those all-important, nail-biting home nations’ games, it prompted additional sales of unsurprisingly beer, cider and those typical football dinners of pizza, ready meals, snacks and confectionary.
But as well as having fun and enjoying the football banter with customers, colleagues choose to combine the event with doing some good. So they introduced a levy to wear your kit for the day and put the collection buckets out in stores for customers to donate any spare change.
STAR, Somerset Trust for Arts and Recreation, was selected by colleagues to be the recipients of the amount raised.
Vicki Przytocki, Head of HR & Communications at Radstock Co-op said, “We gave colleagues the brief that perhaps the cause chosen should be one that benefits local people or communities and has a sporting connection. Our staff conducted some online research and quickly suggested STAR as a deserving cause”.
STAR is a registered charity and provides opportunities for Somerset Children ‘in need’ through participation in sports and recreational activities building self-esteem which helps them learn to build resilience against adversity in their lives.
Vicki Przytocki continued, “When the staff presented me with their recommendation, STAR ticked all the boxes. The work that the charity does is vital in supporting disadvantaged and vulnerable children and young persons. Activities and support helps to build their self-esteem which has often been damaged through neglect, poverty or social exclusion. STAR has in the past also supported young carers who have a tremendous responsibility to family members and help them to connect with others in similar situations and provide some respite from their daily duties through participation in leisure activities. We were more than happy that the money raised should go towards STAR”.
The fund-raising together with a donation from the society resulted in a cheque for £500 being presented to Helen Bown of STAR by Shepton Mallet Co-op store manager, Ally Church and supervisor, Lee Ralph.
Helen Bown, Development Officer of STAR was delighted to receive the cheque and commented, “STAR would like to thank Radstock Co-op for their generous fund raising efforts. All the money raised will help to support Somerset young people in need to experience opportunities in sport, art & music.”
For further information about STAR visit our website: www.somerset-star.org.uk
Radstock Co-op, a long established retailer with an estate consisting of a superstore, fourteen community stores and a farm, is proud of the support it provides to causes and charities within its trading areas. The estate extends some 30 miles from its Head Office in Radstock with some stores located in small villages which are often the centre of the community providing residents with much of their local shopping needs.