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Radstock Co-operative appoints Celtech to deliver next generation retail solution

21 March 2016

Radstock Co-operative appoints Celtech to deliver next generation retail solution

Radstock Co-operative is pleased to announce the appointment of Celtech, the Dublin based retail technology company, to implement its true real-time retail management enterprise solution, ab-initio. Radstock is keen to be amongst other retailers who are at the cutting edge of technology which provides data driven solutions to help it manage its business and which can provide rich insights into customers’ preferences and purchasing habits.  As a progressive co-operative society, Radstock wanted to simplify its retail systems landscape and enable unique customers’ experiences for their loyal and local customer base. Adopting the cloud-based solution from Celtech will ensure that Radstock immediately benefits from improved data and information accuracy and the opportunity to streamline their processes. Key to achieving this is having a singular and true real-time view of the entire business across sales, stock and cash. This enables management to see and react to challenges and opportunities, instantly. It is also a key enabler for Radstock's seamless omni-channel strategy by providing initiatives such as true-real time click & collect capabilities. Celtech's ab-initio will also unleash new marketing opportunities around sophisticated targeting of promotions and personalisation capabilities, including loyalty programmes, smart-couponing and e-receipts. Through collaboration with Celtech’s team of expert retail consultants and technologists, Radstock plan to take a giant leap forward in terms of positioning the business for future growth. Celtech’s CEO Darragh Fanning stated: “We are delighted to partner with such a progressive and customer focused convenience retailer whose ambitions will truly exploit the opportunity that ab-initio brings."